If there’s one thing we are learning in Formula One this year, it’s that Fernando Alonso has more resilience and staying power than many international companies! Now driving for Aston Martin, a strong result in the opening race of the year certainly gave the brand a boost. It also led to many momentum and sentiment traders pulling the stock up on their screens on Monday morning, using it as an effective alternative to a bit of sports betting!
“Betting” may well be the word here, as Aston Martin’s financial history is more checkered than the flag at the end of the race. The brand may be on track, but is the company on track as well?
With Barry Dumas of Trive South Africa as our guest, we delved into the world of luxury automobiles and debated whether Aston Martin offers anything close to the investment case of the likes of Ferrari.
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Trive South Africa (Pty) Ltd is an Authorised Financial Services Provider, FSP number 27231.