Coca-Cola might be refreshing, but the company story is perhaps a little stale. You won’t find massive growth here, or stories of swashbuckling M&A. At least, not much of it. Instead, you’ll find the most established FMCG business in the world, where it’s all about renovation with a touch of innovation. Will the group find ways to adapt its portfolio to health trends, or will Coca-Cola continue to underperform the broad market index?
Coca-Cola: Genies In A Bottle (Individual Report)
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Description
Coca-Cola might be refreshing, but the company story is perhaps a little stale. You won’t find massive growth here, or stories of swashbuckling M&A. At least, not much of it. Instead, you’ll find the most established FMCG business in the world, where it’s all about renovation with a touch of innovation. Will the group find ways to adapt its portfolio to health trends, or will Coca-Cola continue to underperform the broad market index?
