R99.00
Dollar Tree is a chain of US discount stores that has a legacy price promise of $1 – except that price point simply isn’t possible anymore. This takes the group into multi-price point strategies, which puts them into a competitive bloodbath.
With margins under pressure and the share price taking a knock, is Dollar Tree as cheap as the products in the store, or should buyers beware?
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Dollar Tree is a chain of US discount stores that has a legacy price promise of $1 – except that price point simply isn’t possible anymore. This takes the group into multi-price point strategies, which puts them into a competitive bloodbath.
With margins under pressure and the share price taking a knock, is Dollar Tree as cheap as the products in the store, or should buyers beware?
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