Ford was one of the first companies that we covered in Magic Markets Premium. The automotive stalwart has a proud history, but the transition to electric vehicles is causing all kinds of headaches in the sector. Once you add in labour action and substantial related cost pressures, things haven’t been great for the blue oval. Still, it’s good to see that elements of the strategy are paying off despite the pressures. After years of poor performance before the pandemic, the product range seems to be in the right place. At some point, will their luck change?

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