Ferrari: Passion, Science and Purosangue


Use the podcast player below to listen to our discussion on Ferrari and its Q2’22 result, which accompanies the detailed write-up below: (Date of report: 22 September 2022) Passion meets science. Racing meets business. A disastrous racing strategy meets the best road cars in the world. It can only be Ferrari, an enigma at times and an iconic brand that has transcended motoring to become a luxury brand in its own right. Ferrari’s mantra is to deliver one car less than the market demands, choosing to drive scarcity rather than overall revenue. Is this commitment to the brand’s ethos its greatest [...]