Automotive Manufacturers

Toyota: Priced for Perfection

Magic Markets2024-04-03T10:17:44+02:00

With the hype around battery electric vehicles seemingly evaporating and sales forecasts being called into question, Toyota emerges as a global giant that foresaw this happening. Although they haven’t completely ignored battery EVs, Toyota’s focus has been on hybrids. This seems to have been the right decision. It hasn’t all been smooth sailing though, with the recent reputational crisis at Daihatsu as a perfect example of the risks in this market. Has the Toyota share price gotten too far ahead of itself, with hype swinging the other way?

Toyota: Priced for PerfectionMagic Markets2024-04-03T10:17:44+02:00

Aston Martin: Burning Cash Faster than Fuel

Magic Markets2023-05-31T22:16:53+02:00

The only thing that is green about Aston Martin is the colour on the Formula One cars that are giving the brand a major boost at the moment. Share price action this year has been highly speculative, with tough financial results and a balance sheet that looks set to need more equity capital.

Aston Martin: Burning Cash Faster than FuelMagic Markets2023-05-31T22:16:53+02:00

Ferrari: Passion, Science and Purosangue

Magic Markets2022-09-21T23:01:28+02:00

Use the podcast player below to listen to our discussion on Ferrari and its Q2’22 result, which accompanies the detailed write-up below: (Date of report: 22 September 2022) Passion meets science. Racing meets business. A disastrous racing strategy meets the best road cars in the world. It can only be Ferrari, an enigma at times and an iconic brand that has transcended motoring to become a luxury brand in its own right. Ferrari’s mantra is to deliver one car less than the market demands, choosing to drive scarcity rather than overall revenue. Is this commitment to the brand’s ethos its greatest [...]

Ferrari: Passion, Science and PurosangueMagic Markets2022-09-21T23:01:28+02:00

Automotive Manufacturers

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