Affirm: Not So Firm
Magic Markets2024-03-13T18:29:11+02:00Affirm is the leader in the US buy-now-pay-later space, which has exploded onto the scene as a FinTech offering in recent years. Essentially an alternative to credit cards, Affirm and its competitors offer a service that delights consumers who have a low-friction way to buy goods at no additional finance cost if they pay in full within usually 60 days or so. But with the share price having peaked at almost $180 in the pandemic before plummeting all the way down to $9, Affirm has terrified rather than delighted investors. Now at $38 and having made a lot of money for recent punters, is there any reason to believe that the rollercoaster ride could calm down?
