Intuit: A Solution Looking for a Problem?
Magic Markets2024-11-27T21:00:43+02:00Intuit owns software-as-a-service platforms that are a feature of so many small businesses. QuickBooks and MailChimp are common choices for accounting and mailing list solutions, while TurboTax has a huge customer base in the US across personal and business users. There are other businesses like Credit Karma, aimed at personal finance users. These are decent businesses in isolation, but can Intuit find ways to make them more valuable by being together in the same group? Or are they simply paying lip service to synergies and AI enhancements?