Levi’s: Selling Jeans in a Gold Rush


Use the podcast player below to listen to our discussion on Levi Strauss & Co and its Q2’22 result, which accompanies the detailed write-up below: (Date of report: 13 July 2022) Levi Strauss was a Bavarian emigrant who arrived in San Francisco in 1850 during the gold rush. He sold the miners durable pants rather than shovels, bucking the trend of the old saying about selling shovels in a gold rush! The patent to add metal rivets to work pants was granted in 1873 and blue jeans were born. Levi’s traded publicly between 1971 and 1985 before being taken private in [...]