McDonald’s: A Grimace not a Smile
Magic Markets2024-09-25T19:35:10+02:00McDonald’s has historically been the leader in selling a cheap burger and preparing it quickly. There’s no shortage of competition these days and those competitors seem to have closed the value gap, leaving McDonald’s in a tricky situation where it needs to fight hard to maintain its leadership. Will shareholders be smiling, or is the iconic Grimace mascot more appropriate?