Toyota Motor Corporation

With the hype around battery electric vehicles seemingly evaporating and sales forecasts being called into question, Toyota emerges as a global giant that foresaw this happening. Although they haven’t completely ignored battery EVs, Toyota’s focus has been on hybrids. This seems to have been the right decision. It hasn’t all been smooth sailing though, with the recent reputational crisis at Daihatsu as a perfect example of the risks in this market. Has the Toyota share price gotten too far ahead of itself, with hype swinging the other way?