Under Armour

Magic Markets Ep176: Walmart and Under Armour

2024-05-23T17:53:24+02:00

Walmart is a good example of a pullback from the work-from-home trend that became a feature of the pandemic, with many viewing this as a return to the company’s roots. This is seen favourable against a backdrop of improved performance at Walmart. Under Armour is also going back to its roots, more out of necessity than by design. Founder Kevin Plank is back in the CEO role and has a very tough road ahead, with the company experiencing a sharp drop in sales and needing to reposition its products as premium.

Magic Markets Ep176: Walmart and Under Armour2024-05-23T17:53:24+02:00

Under Armour: Underperformer

2024-03-20T20:33:26+02:00

Under Armour is a bit like ordering Nike on Wish. As the joke goes, you aren’t quite getting what you thought you paid for. The business operates in the apparel market, yet it has struggled to gain proper traction with consumers. The leadership of the group is now in disarray, after the sudden departure of the CEO and the return of the founder to that role. Is Under Armour truly broken, or is this an interesting speculative play?

Under Armour: Underperformer2024-03-20T20:33:26+02:00

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