It’s not every day that a company name becomes a verb. Usually, this only happens when a company becomes so synonymous with a particular service that consumers feel like there’s only one choice in the market – even when there isn’t.

Uber’s brand has done an excellent job of becoming part of our everyday language. But for years, the company reported vast losses. When tech platforms finally turn the corner and become profitable, the results can be rather explosive, as we’ve now seen at Uber.

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